Empowering you to connect with customers
This Toolbox is an online guide and resource for SEGRO-approved materials, designed to make it easy to promote our properties and win customer confidence, whether they're discovering SEGRO for the first time, making a buying decision, or they're already in a SEGRO building.
All assets are created and maintained by SEGRO Marcoms. To request a fast-track property launch or for anything not listed here, please contact us directly.
Creating the best first impression
These tools raise visibility, attract enquiries, and create a strong first impression.
Purpose: Dedicated pages on SEGRO.com that showcase each estate and its available units, acting as the single source for specifications, imagery, brochures and contact details.
Used when:
- To launch every SEGRO estate or property to the market
- To share with prospects who are researching online
- To include links in email follow-ups, proposals or PDF packs
- To ensure customers see current, accurate information
Value / benefit:
- Always up-to-date content managed by SEGRO
- Consistent brand experience for every estate and property
- Allows for data capture, analytics and feedback to property teams
- Reduces risk of sharing out-of-date material
Produced by: SEGRO
Self Service: N/A. If you need a new listing or an update (e.g. new images, availability, brochure), contact the SEGRO Marketing Team.
| Visit estate page | Visit a listing page | Make a request |
Purpose: Paid online campaigns (LinkedIn, Google, display, etc.) to build awareness to identified markets and geographies, and drive traffic to our available properties.
Used when:
- Driving awareness of the advantages of being a SEGRO customer and our properties
Value / benefit:
- Targeted reach to the right occupier audiences
- Brand-consistent creative and messaging
- Measurable and refinable
Produced by: SEGRO
Self-Service: N/A – all campaigns are instructed and managed by the SEGRO Marketing Team
| Ask a question |
Purpose: Elevating SEGRO properties and core messages, and providing enough info to drive prospects to discover more.
Used when:
- For awareness campaigns, social media, brochures or presentations
- To ensure consistent look and feel across channels.
Value / benefit:
- Professional, rights-cleared assets
- Consistency and authenticity across campaigns
- Saves time sourcing images
Produced by: We have a preferred supplier list of photographers.
Self-Service: Download images from My SEGRO Library. To request imagery, speak to a member of the SEGRO marketing team.
Purpose: Promoting our availability and offering on major transport routes and high footfall areas.
Used when:
- At launch of a new estate or development.
- To reach occupiers in a defined catchment.
Value / benefit:
- Extends reach into areas where are customers are operating and travelling
- High-impact, brand-consistent local presence.
Produced by: SEGRO
Self-service: Our signage guideline include templates for letting signage on the outskirts of our estates and can we instructed by the SEGRO property team.
| View signage guidelines | Request signage |
Purpose: Approved SEGRO brand posts, copy, and images designed for use on SEGRO’s own social channels and by colleagues or agents to share key property news, events and success stories.
Used when:
- Sharing SEGRO news on LinkedIn, and X or other organic (unpaid) channels
- Amplifying property launches, customer stories, sustainability milestones, awards or event highlights
- Reinforcing campaigns alongside paid activity
Value / benefit:
- No media spend required
- Helps amplify reach when colleagues and agents reshare posts
- Increases visibility for properties and our stories
Produced by: SEGRO
Self-service: Other than key news and exclusive content, agents and colleagues are encouraged to engage with SEGRO posts (like, comment, share) and to posts and tag @SEGROplc in their own feeds.
Influencing customers to shortlist SEGRO
Tools to help narrow the customer's shortlist and move them from interest to intent with reliable, detailed, comparable information.
Purpose: To provide concise, branded brochures summarising estate or unit specifications and benefits so customers can compare their options.
Used when:
- For all available properties
- As leave-behind, after meeting, or viewing material
- Sharing availability with agents
Value / benefit:
- Consistent presentation and user experience
- Accurate specifications and plans
- Professionally designed and on-brand.
Produced by: SEGRO and production agency
Self-Service: Colleagues and agents are encouraged to download and use the material. If changes are required, speak to the marketing team.
| Request a brochure |
Purpose: Online tool allowing colleagues and agents to turnaround branded PDFs when brochure is not available.
Used when:
- Speaking to prospects
Value / benefit:
- Always current specifications.
- Fast, easy, self-service tool.
Produced by: SEGRO
Self-Service: Available for all to use. documents are generated from a listing page
| Find a property listing | Ask a question |
Purpose: Branded email campaigns and templates designed to reach target occupiers and stakeholders with timely updates on properties, availability, events, and insights.
Used when:
- Announcing new property availability, development milestones or refurbishments
- Promoting events, launches, webinars or virtual suite tours
- Nurturing existing prospects with insights, case studies or updates
- Supporting specific campaigns alongside other marketing channels
Value / benefit:
-
Professional, SEGRO-branded look that reflects our quality
-
Reaches prospects and customers directly in their inbox
-
Highly measurable (open rates, click-through, enquiries)
-
Keeps communication consistent, compliant and on-brand
Produced by: SEGRO
Self-service: N/A – all email marketing activity is planned and executed by SEGRO. Please contact the team to request a campaign or to discuss adding prospects to future communications.
| View example 1 | View example 2 | View example 3 | Ask a question |
Purpose: Enabling viewings from anywhere in the world and offering anytime access to our units, associated material and benefits.
Used when:
- Tours for all available properties
- Virtual Marketing Suites for new developments and key availability
- To showcase spaces to remote prospects
- As a teaser before site visits
Value / benefit:
- Reduces need for early physical visits
- Builds confidence in quality and layout
- Measuring interaction
Produced by: SEGRO
Self-service: N/A – SEGRO hosts and updates links to property pages
Purpose: On-site, branded spaces for viewings, pitches, meetings and demonstrations.
Used when:
- Hosting high-value occupier visits.
Value / benefit:
- Professional, immersive customer experience
- Supports relationship building and closing deals
Produced by: SEGRO
Self-service: N/A
| Ask a question |
Purpose: Distinguishing our estates from competitors, and providing clear information, links and contact information to customers
Used when:
- On all available estates and available buildings
- To promote new developments
- In high-traffic areas and at entrances to our estates
Value / benefit:
- Quick, visible promotion of current availability
- Easy to print and distribute
Produced by: SEGRO
Self-service: Signage guidelines, templates and preferred suppliers and in place so colleagues can instruct updates and new signs with approval from marcoms and regional directors.
| View guidelines | Ask a question |
Driving decisions and overcoming objections
These tools provide the detailed facts and allow you to create customised proposals that help close the deal.
Purpose: to create persuasive, on-brand proposals and pitches that clearly communicate the value proposition, property details and customer proof points.
Used when:
- Preparing bespoke final proposals
- After establishing the core needs of the customer
Value / benefit:
- Maintains brand consistency
- Saves time; easy to customise
- Addresses customer needs and answers specific questions
Produced by: SEGRO
Self-service: Yes - SEGRO colleagues with the support of agents can download and customise for each customer/prospect.
Access the template via the Empower system, available on PowerPoint.
Purpose: Professional photography to showcase our buildings and estates in the best light.
Used when:
- Creating collateral for all properties
- Imagery is needed to aid customer decisions
Value / benefit:
- Professional, rights-cleared assets
- Consistency and authenticity across campaigns
- Saves time sourcing images
Produced by: We have a preferred supplier list of photographers.
Self-Service: Download images from My SEGRO Library. To request imagery, speak to a member of the SEGRO marketing team.
Purpose: To provide credible, real-world proof that SEGRO delivers what we promise - high-quality buildings, excellent customer experience and long-term value for occupiers.
Used when:
- A specific story or thought leadership piece can influence a customer or sector in a positive way
- In any stage of the buying journey to add credibility
- We need to create credibility
Value / benefit:
- Real stories strengthen trust.
- Fast turnaround of ready-to-use content in proposals and presentations
- Differentiates SEGRO from competitors by showing insight beyond property specifications.
Produced by: SEGRO
Self-service: Yes - visit our insights and purpose section on the website for current stories, or ask the team for help.
Links coming soon
Purpose: To support the conversion of prospects, and empower our agents.
Used when:
- Creating collateral packs for prospects
- Validating our premium offering
- Educating colleagues, agents, and third parties
Value / benefit:
- Increased awareness of SEGRO's technical development approach
- Enhanced agent knowledge and advocacy
- Improved internal knowledge and clarity
- Strengthened reputation as a best-in-class developer, driving long-term asset value
Produced by: SEGRO
Self service: N/A
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Fast-track property campaign request
Fill out when we need a property on the market fast
Fast Track Property Marketing Process 2025
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Proposal / Presentation Templates
Pre-approved decks that you edit for maximum impact with customers
Access Empower for PPTX
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Brand Guidelines
Access logos, colour codes, sign templates, usage guides, and more.
Go to brand guidelines